Uk ignorance survey

This is from 2013, but I doubt it has changed much. I like the way Hans Rosling is on a mission to change our perceptions of the world and uses different ways of presenting data to get his message across.  This survey is just a table, but the results (our ignorance) is startling.   Highlights … Continued

Is it a no-no to end a sentence with the word “of”?

A nice discussion on Quora: The short answer is that it is ok if the sentence makes sense. Write like you speak. Some of the comments I enjoyed are below: It is not unheard of. Winston Churchill, reprimanded by his editor for ending a sentence with a preposition, put it best: “This is the sort … Continued

Well-Being index from Gallup

Gallup and Healthways have developed a comprehensive, definitive source of well-being measurement, the Gallup-Healthways Well-Being 5. This scientific survey instrument and reporting experience measures, tracks and reports on the well-being of individuals and organizations. The five essential elements of well-being are: Purpose: liking what you do each day and being motivated to achieve your goals … Continued

Ten 1957 copywriting rules for 2013

“Styles change, times change, customs change, and tastes change – but human nature, never”  G. Lynn Sumner 1957 His book “How I learned the secrets of success in advertising” is full of lessons as relevant today as when they were written. Drayton Bird always attributes his success to study and growing up in a pub … Continued

Search the world and steal the best

David Ogilvy famously improved the Pearce Motor cars advertisment to create a brilliant advert for Rolls Royce. Here is an example of one of the best direct mail letters ever and could this be the advert that they got the idea from written about 50 years before (approx 1915). Drayton Bird writes that this sales … Continued

Ads worth spreading – a TED idea

Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising — the ads that people want to see, and share with their friends. An ad worth spreading is a short way of communicating an idea. The ad can be as long as it takes to communicate the idea powerfully, … Continued

The importance of minding your ‘p’s, ‘q’s and commas

This appeared in HRZone and it’s a useful reminder about the devil being in the detail….. Posted by Peter Cook on Wed, 13/06/2012 – 10:01 HR often finds itself at the edge of the business and the outside world. As such it is responsible for the external image that the business portrays. I want to … Continued