Ten 1957 copywriting rules for 2013

“Styles change, times change, customs change, and tastes change – but human nature, never”  G. Lynn Sumner 1957

His book “How I learned the secrets of success in advertising” is full of lessons as relevant today as when they were written.

Drayton Bird always attributes his success to study and growing up in a pub where he saw all of human nature from behind the bar.