Words that sell

Interesting info-graphic John Caples book Tested Advertising Methods talks in detail about how words work as well.

Brown’s Job

by Robley Feland – 1920 Brown is gone, and many men in the trade are wondering who is going to get Brown’s job. There has been considerable speculation about this. Brown’s job was reputed to be a good job. Brown’s former employers, wise, grey-eyed men, have had to sit still and repress amazement, as they … Continued

Ten 1957 copywriting rules for 2013

“Styles change, times change, customs change, and tastes change – but human nature, never”  G. Lynn Sumner 1957 His book “How I learned the secrets of success in advertising” is full of lessons as relevant today as when they were written. Drayton Bird always attributes his success to study and growing up in a pub … Continued

Search the world and steal the best

David Ogilvy famously improved the Pearce Motor cars advertisment to create a brilliant advert for Rolls Royce. Here is an example of one of the best direct mail letters ever and could this be the advert that they got the idea from written about 50 years before (approx 1915). Drayton Bird writes that this sales … Continued

Promoting your website – SEO software

Google is very clear:  nothing will ever beat good relevant content published on a regular basis. But you do have to get the basics right to help build your site and publish your content in a way that allows the search engines to index you correctly. There are lots of new and exciting tools for … Continued

Ads worth spreading – a TED idea

Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising — the ads that people want to see, and share with their friends. An ad worth spreading is a short way of communicating an idea. The ad can be as long as it takes to communicate the idea powerfully, … Continued

The importance of minding your ‘p’s, ‘q’s and commas

This appeared in HRZone and it’s a useful reminder about the devil being in the detail….. Posted by Peter Cook on Wed, 13/06/2012 – 10:01 HR often finds itself at the edge of the business and the outside world. As such it is responsible for the external image that the business portrays. I want to … Continued

The “significance trouser”

A recent case study on how WD-40 was launched in Germany introduced me to the “signifigance trouser”  The company was Mayer de Groot. This is a serious study and the results were very good. Winston Churchill said: “Use simple words that everyone knows, and then everyone will understand” The current vogue of inventing your own … Continued

One late summer evening, two copywriters sat down…

… at their keyboards to craft sales letters for almost identical products. They were very much alike, these two copywriters. Both had years of experience writing every type of ad and were dynamos at selling to their core markets. Both writers were also dedicated students of direct response marketing and were up on the latest … Continued

Just created this for BIE Interim Executive

I just created this to give a different way of explaining interim management. Can you help me?  Please let me know what you think of this. _ [slideshare id=5096349&doc=bieinterimexecutive-100831075808-phpapp01]