That headline is a quote is from Alan Alda. He has a goal of making science accessible to everyone find more. I work with many people on how to present ideas more effectively to help them sell more. Some work in jargon rich environments [companies?] which are all complicated and special. Usually, someone will say, ‘But we have to … Continued
Very sage advice.
A nice discussion on Quora: The short answer is that it is ok if the sentence makes sense. Write like you speak. Some of the comments I enjoyed are below: It is not unheard of. Winston Churchill, reprimanded by his editor for ending a sentence with a preposition, put it best: “This is the sort … Continued
Gallup and Healthways have developed a comprehensive, definitive source of well-being measurement, the Gallup-Healthways Well-Being 5. This scientific survey instrument and reporting experience measures, tracks and reports on the well-being of individuals and organizations. The five essential elements of well-being are: Purpose: liking what you do each day and being motivated to achieve your goals … Continued
Interesting info-graphic John Caples book Tested Advertising Methods talks in detail about how words work as well.
There is lots of research about why stories work. This picture shows some of the effect on the brain.
by Robley Feland – 1920 Brown is gone, and many men in the trade are wondering who is going to get Brown’s job. There has been considerable speculation about this. Brown’s job was reputed to be a good job. Brown’s former employers, wise, grey-eyed men, have had to sit still and repress amazement, as they … Continued
Very pleased that my work with Cornerstone Barrristers is now award winning in the category of Best Rebrand of a Professional Services Firm at the Transform Awards last night. Cornerstone Barristers news story here in full. Last night, 19th March, Cornerstone Barristers’ excellence in rebranding was honoured at Communicate magazine’s Transform Awards 2013 held at The … Continued
Crispin recently finished an eight month assignment at Cornerstone Barristers. Executive Grapevine magazine published this case study: Executive Grapevine magazine Cornerstone Barristers
Gone are the days of the one-size-fits-all press release as a way of gaining column inches. An integrated and highly targeted approach is needed in 2012 to help maximise media relations. Crispin White quoted in this B2B Marketing article