Chiswick Marketing The Gap Debacle
The Gap debacle and how it highlights the value of good design.
Tag: direct response advertising
Just created this for BIE Interim Executive
I just created this to give a different way of explaining interim management. Can you help me? Please let me know what you think of this. _ [slideshare id=5096349&doc=bieinterimexecutive-100831075808-phpapp01]
The golden age of jargon is over – or is it? “low hanging fruit” is still popular http://ping.fm/AJEfa
RT @yaniksilver: Must-read blog: http://ping.fm/3cfmY – I’ll be interviewing Andy next Tue on the power of surprise!…
RT @Jackie_Stone: 13 Strategies to Jumpstart Your Productivity http://bit.ly/cvVAKh
David Ogilvy on internet advertising before the internet was invented
Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct response marketing. This was filmed way before the internet was invented and yet the things David Ogilvy is talking about in this video are more relevant today than they were 10-15 years ago. Why? The internet allows you to know precisely … Continued