Movie making for beginners

A good friend wrote and produced this movie using brand new software called xtra normal. You write a script and the characters animate themselves – more or less. It is fun – although as with all things the message has to be relevant to the audience, so probably only Andy and I will find this … Continued

The World of 100

If the world were a village of 100 people, how many of the 100 would be white? How many would speak Spanish? How many would have a college education? Satisfy your curiosity by checking out “The World of 100,” a series of poster-infographics designed by Tony Ng. It’s  easier it is to process this info … Continued

France Telecom suicides – what role should HR play?

This is scarey stuff. That an HR/leadership policy can directly or indirectly  lead to the deaths of 24 employees and yet the government (still the major shareholder in France Telecom) seems paralysed as to what to do about it. 24 suicides in France Telecom Shortened CNN report

How to be taken seriously as an HR person

This is another gem from Beth Axelrod, head of HR, eBay and the types of conversations HR people should be having with their clients.  Unfortunately these don’t seem to happening anywhere near enough. “While I do think that the business world now understands intellectually the role that HR should be able to play in driving … Continued

Beth Axelrod on how to ensure diversity

Interesting and sensible stuff from Beth Axelrod, head of HR at eBay on how to do it…. “Just ensuring that the basic conditions of a meritocracy are in place is a good start. Being aware, on a systematic basis, of how we unintentionally interpret women’s and men’s personal communication styles differently. And being careful to … Continued

Drayton Bird at Ken McCarthy's Sytem Intensive

A direct marketing education [youtube=http://www.youtube.com/watch?v=Y_jw1e5LaXg&hl=en&fs=1&] [youtube=http://www.youtube.com/watch?v=tXFkVrjo2gg&hl=en&fs=1&] [youtube=http://www.youtube.com/watch?v=YIRjBZZTvmo&hl=en&fs=1&]

Are we in control of our decisions?

I think not. Every one in marketing should watch this.  It shows how to make an up-sell offer that will work every time. http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions.html

The Science of Motivation

I know a few sales managers who will not like this, but having worked in traditional models and entrepreneurial models I know what motivates me. I wonder how long it will take for this to catch on.  Of course, some companies have operated this way for years, 3M is a great example. http://www.ted.com/talks/dan_pink_on_motivation.html