Tag: testing

David Ogilvy on internet advertising before the internet was invented

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Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct response marketing.  This was filmed way before the internet was invented and yet the things David Ogilvy is talking about in this video are more relevant today than they were 10-15 years ago. Why? The internet allows you to know precisely … Continued

Googlenomics and Scientific Advertising 1923

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A fascinating article about how Google works from Wired Magazine. They have so much data that mathematicians, statisticians and economists are making important decisions about how the business is run.  They test everything and measure everything and then check everything. In 1923 Claude Hopkins wrote a short book called Scientific Advertising.  Nearly a hundred years … Continued