Sticky notes work – so much more personal

I tested a sticky note on a campaign a few years ago and it worked.

<a href="http://www.chiswickmarketing zovirax”>LexisLibrary Letter

HMRC tested handwriting on envelopes for persistent late payers. For every £1 spent they collected £2,000 of tax on time.  Even with today’s low interest rates that is a great return.

Now some research that looks in detail at why it works.

The Surprising Persuasiveness of a Sticky Note