Marketing puffery

Drayton Bird recently found this: “Introducing the worlds most dynamic and revolutionary jobs website”

Many comments ensued on his Facebook page and blog.

Someone sent in this quote which every marketer should read.

George Orwell:

“The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.”

And this recent article in the Guardian by Martin Amis about his father on the use of language, is worth reading.

The link to the book on Amazon is here