Award winning work

Very pleased that my work with Cornerstone Barrristers is now award winning in the category of Best Rebrand of a Professional Services Firm at the Transform Awards last night. Cornerstone Barristers news story here in full. Last night, 19th March, Cornerstone Barristers’ excellence in rebranding was honoured at Communicate magazine’s Transform Awards 2013 held at The … Continued

The Ultimate Question – Net Promoter Score

Net Promoter is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was introduced by Reichheld in his 2003 Harvard Business Review article “The One Number You Need to Grow”. (and expanded into a book The Ultimate Question, 2006 HBS Press) Companies obtain their Net … Continued

Repetition, Repetition, Repetition

Each February the Edelman Trust Barometer comes out and it really should be read by all involved in employee communications. The Trust Barometer studies the concept of trust as it relates to business, corporate reputation and corporate communications among a very specific audience: college-educated, top quartile of income by age group, and follows business/news media and policy … Continued

The Gap Debacle

The Gap debacle and how it highlights the value of good design.

Advertising doesn’t always work

I know this is old but I came across it again and it made me smile. Seth Godin talked about standing out at in 2003. This is more relevant today than when he presented at in 2003

The golden age of jargon is over – or is it? “low hanging fruit” is still popular