Understanding brand strategy always starts with detailed research.
Marketing Strategy
Positioning is the most important of the 4 Ps of marketing.
Marketing Campaigns
Understanding what you are selling to whom at what stage in their buying cycle is key.
Behavioural Economics
People buy with emotion. Starting with why engages the emotional and decision making part of the brain.
Our Marketing Services
Just some of what we can offer from 30 years of getting it done.
Brand Strategy
Brands are the core of any company, whether you have chosen it or not. It signals your position to the buyer: cheap or expensive, quality…
Implementation
Marketing Programme design Once the marketing strategy is set developing the plan and making it happen is critical. Focusing on realistic implementation to ensure expectations…
Strategy
Growing Your Business We help you achieve your business objectives for growth by building a practical marketing strategy which takes into account your budget, resources…
Sales Effectiveness
Four levers of Sales Effectiveness We provide strategic advice and hands on implementation in the four areas of sales effectiveness: Brand Work process People Measurement…
Recent Projects
A few favourite projects
Cornerstone Barristers case study
In October 2010 Cornerstone Barristers experienced something of a wake-up call. Chancellor George Osborne had just unveiled the UK’s biggest spending cuts for decades. As…
New product launch targeting law firms
Over 50% conversion rate from firms targeted to firms met. This campaign launched this business with a new automated document system for medium sized law firms.…
LexisNexis: From concept to sales launch
Role: Interim Marketing programme manager. 11 months Brand Strategy, programme management, delivery LexisNexis is part of FTSE100 Reed Elsevier. It offers the most comprehensive…
Hay Group
Interim Chief Marketing Officer 13 months Shortly after the appointment of a new CEO and management board, Hay Group needed a new Chief Marketing Officer.…
Chiswick Marketing 
