Chiswick Marketing Our Articles
Growing Your Business
21 Ways to Boost Your Conversion Rates
Every sale is important in the current climate. Here are 21 ideas to implement that will help.
Managing Through Recession – Innovate or Die
In this topical article which has received lots of coverage, we outline what successful companies do to survive and thrive during a recession. This is based on research undertaken by McKinsey and Accenture.
This article sets out how the skills and experience of the Board can help businesses survive the recession.
Growing Your People
HR Beating Recession – 5 things to do
Another recession specific article. HR are often the first to be cut in downturns. What can you do to prevent this happening and keep yourself relevant and employed.
Team Effectiveness – 5 Factors to Manage
Managing teams is a challenge for all leaders today. A team is a complex entity. If it is underperforming it may be difficult to identify the real reason for underperformance and where to focus development. This article uses Beckard’s model of goals, roles, processes and relationships to help managers identify which development area they should focus on.
Pitfalls to Avoid When Developing Competency Models
Lots of organisations today use competencies to underpin their HR initiatives – talent management, recruitment and selection, training and development. But it is so easy to get it all wrong. This article points out some basic pitfalls organisations typically run in to and how to avoid them to make your HR initiatives run smoothly.
How to Measure ROI on People Development
A criticism of HR professionals is that they are not business focused enough. This article looks at how to measure the financial return on investment of training and development interventions.
Secrets to Successful Hiring – Its Better to Hire a Squirrel
Making a mistake in recruitment is costly – typically costing an organisation 1.5 times the individual’s salary. In addition, poor recruitment has a negative impact on morale and motivation. Getting the right person in the right job is not difficult – so long as you have the right criteria. Using competencies based on motives and traits helps to prioritise where you should focus your effort.
Growing Sales
Sales techniques – 5 winning styles
Sales success depends upon the ability of the sales person to adopt the right style to suit the needs of the prospect and the opportunity at hand. This article outlines five styles successful salespeople adopt which distinguishes them from average performers.
How_to_Build_Better_Negotiations
Many consultants believe that once they’ve made the sale they can take the relationship for granted. However, good long term relationships take alot of time and work to keep them effective and generating income. This article summarises the six key steps an individual can take to ensure that client negotiations run smoothly.
How_to_Market_to_Wealthy_Women
Women are the fastest growing category of wealth builders globally. Yet financial service and other professional service companies are slow to respond to their needs. This article identifies how women build their wealth, how they view money and what they spend their money on. Understanding this provides insight to marketeers to develop services and offerings in this lucrative market.
Strategy and Management
How to Facilitate a Strategy Workshop
Any business consultant worth his salt needs to know how to work with top teams to define their strategy, success factors, values and key drivers. This article is a how to guide and sets out a typical 6 step process.
Engaging Management Consultants
There are literally thousands of consultancies out there who promise to solve all your organisational woes. However, how do you decide between them and engage the consultancy which is right for your organisation and your issue. Taking time in the early stages, providing a detailed brief, asking the right questions during the pitch, will mean you stand a better chance of getting what you need.
Managing change is a given in today’s world. As a manager of change, understanding people’s reaction to change will enable you to prepare and plan your communication through the change lifecycle.
Outstanding top teams deliver greater value to the organisation than average or poor performing teams. Yet little is known about what makes these teams outstanding. This article outlines the five top conditions for highly effective teams and what the CEO can do to deliver these conditions.