New product launch targeting law firms
Over 50% conversion rate from firms targeted to firms met.
This campaign launched this business with a new automated document system for medium sized law firms.
The objective was to get a meeting to be able to present the offer to managing partners.
We targeted 139 firms and held meetings with over 70 firms.
The campaign consisted of a letter which was hand addressed and signed. This was followed up by telephone and by a series of emails. Over a ten week period the meetings were set and got this new business off to a great start.