When you think of advertising’s greats the faces of David Ogilvy, Bill Bernbach and Leo Burnett gaze imperiously from the industry’s Mount Rushmore. Few can doubt their right to be there. For example, Christiana Stergiou’s appraisal of David Ogilvy’s career for The Great and Good was appropriately titled: ‘The father of advertising’.
But now I’d like to add another face to that tableau. One, however, that few of you will recognise.
It belongs to Howard Luck Gossage.