Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct response marketing.
This was filmed way before the internet was invented and yet the things David Ogilvy is talking about in this video are more relevant today than they were 10-15 years ago.
The internet allows you to know precisely how effective you online advertising is, what sells and what doesn’t.
It is a renaissance for the type of advertising Claude Hopkins and David Ogilvy advocated. All advertising should be all direct response.
Here you can download Hopkins_Scientific_Advertising