Ads Worth Spreading is TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising — the ads that people want to see, and share with their friends.
An ad worth spreading is a short way of communicating an idea. The ad can be as long as it takes to communicate the idea powerfully, up to five minutes, whether that’s through state of-the-art animation, lush imagery or an individual talking directly to the camera. What matters is the “a-ha” moment, the central idea.
Here is one of the winners: Dumb ways to Die
The full list is here.